"This important book explores how technology keeps us hooked, why that's destructive-and how to take back control." - People Adam Grant, New York Times bestselling author of Originals and Give and Take Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." "One of the most mesmerizing and important books I've read in quite some time. Arianna Huffington, author of The Sleep Revolution and Thrive "If you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next." enjoyable yet alarming book."- Washington Post He takes in everything (which today is most things) whose business model depends on being irresistible. "Alter's sweep is broad: He includes not just the more obvious addictive technologies such as slot machines and video games, but the whole sweep of social media, dating apps, online shopping and other binge-inducing programs. Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times." -Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers "As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction.
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